Apples to Apples: How to Stand Out From Your Competition by Daniel Paulson,John Gallo

By Daniel Paulson,John Gallo

Apples to Apples is the 1st booklet to hyperlink branding and corporate tradition in a manner that provides company humans the skill to stick out from their pageant. the writer makes a powerful argument for some great benefits of aggressive differentiation, and publications readers throughout the technique of discovering significant issues of distinction. Apples to Apples defines the qualities essential to boost a top rate model that produces larger revenues and bigger gains than rivals. the writer is going directly to exhibit readers the right way to create those qualities of their personal businesses, emphasizing the necessity to stick with via, degree successes, and leverage shopper delight to affix the companies that prevail even within the hardest times.

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