Adoption of Environmental Innovations: The Dynamics of by Koos van Dijken,Yvonne Prince,T.J. Wolters,Marco

By Koos van Dijken,Yvonne Prince,T.J. Wolters,Marco Frey,Giuliano Mussati,Paul Kalff,Ole Hansen,Søren Kerndrup,Bent Søndergård,Eduardo Lopes Rodrigues,Sandra Meredith

How do small and medium sized businesses (SMEs) undertake environmental strategies? have they got the required inner competence? Is any aid provided by means of exterior events (i.e. community involvement)? What are the coverage implications? This ebook relies on broad fieldwork, performed in 4 conventional commercial sectors: offset printing, electroplating, fabric completing, and business portray. The paintings was once performed in Denmark, Italy, the Netherlands, Portugal and the united kingdom. Twenty company-based case experiences have been analyzed and a mobilephone survey used to be performed between 527 businesses. consequently, the Innovation Triangle got here to be formulated, that is offered the following, defining and mixing the determinants of SME innovativeness. The Innovation Triangle distinguishes 3 significant determinants of innovativeness: company competence, environmental orientation, and community involvement. The Innovation Triangle permits one to diagnose present environmental and innovation rules, indicating which coverage measures should be potent in expanding the adoption of environmentally pleasant applied sciences, permitting environmental ambitions to be achieved.

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